Initiated in 1996 by PT Royal Sultan Agung, GEA has positioned itself as a pioneer company that focuses on commercial and refrigeration equipment kitchen appliance with a broad scope of product categories.

Along with the increasing needs for good quality, reliable and affordable kitchen equipment; GEA has experienced rapid growth over the past 20 years; all thanks to the trust and support shown by our valued customers.

Rapid growth in Indonesia’s food and beverage industry are also accompanied by the addition of our branch offices in major cities in Indonesia, namely in Banjarmasin, Medan, Makassar, Palembang, Pekanbaru, Surabaya, Semarang and Yogyakarta. The additions of branch offices are intended to ensure consistent product distribution as well as increased sales network and after-sales services throughout Indonesia.

GEA has been and will always operate with the concept of "One Stop Supply", where our staffs are always working with the orientation of customer satisfaction. Our trained sales staff will try to determine customer needs and recommend the right equipment so that business customers can be more effective and efficient. We believe in customer-oriented approach, we can be partners who always support the needs of our customers.

GEA has more than 1200 kinds of products with a variety of functions, amongst them are for storage, display unit (showcase), the distribution unit, as well as promotional units fresh food and beverage products either in a frozen/chilled.

GETRA is a brand that was created in 2008 to meet demand for kitchen appliances. The equipment we provide include food preparation function of cutting, grinding, slicing, seasoning mixes, drying, cooking, frying, boiling and roasting.

With a variety of diverse products and application functions are not limited, we are proud to be a partner in meeting all the needs of equipment in the kitchen is open/closed, exhibitions, bars, cafes, restaurants, hotels, food and beverage industry, cold storage large scale, and more.

PT Royal Sultan Agung is committed to ensuring customer satisfaction accompanied by providing service and maintenance points in various cities in Indonesia which can be contacted via the call center or via email.



We aim to be the provider of commercial refrigeration and kitchen equipment most comprehensive, reliable, and equipped with the latest technology in Indonesia.


We strive to provide solution to the needs of commercial refrigeration equipment and kitchen equipment of high quality at affordable prices, as well as service sales and after-sales professional.


We believe all employees and staff directors are a compact team in working with integrity and loyalty to achieve the vision and mission of the company.